We would like to introduce our newly elected Vice President of the Old Achimotan Association; Stopford House’ Akora Joel Nettey, ‘89.
One of the things that motivates me and has been my guiding principal for a long time is the poem Desiderata. Among other things, Desiderata says: “As far as possible without surrender, be on good terms with all people”.
I have to be honest in saying that in this “diversity” conversation there are groups whose belief systems I can’t relate to. But, that’s fine.
Truth is they probably don’t believe in some of the things I believe in either. Which is also fine. That’s the beauty of a diverse world. So, we all need to “be on good terms with all people” and treat the next person the way you would want to be treated.
It’s a fact that the more diverse a group is, the more likely you are to find varied skill sets and experiences that when put together made the whole greater than the sum of its parts. So that’s my motivation, really.
It is said that “Diversity is being invited to the party; inclusion is being asked to dance”. No one wants to be invited to a party as a spectator. Such a “guest” would rather stay at home.
So I just want to encourage everyone – brands, marketeers, politicians – not to make “half-hearted” attempts at diversity. Let’s go the whole hog and push for proper inclusion. That’s when we can truly harness all the benefits.
Joel Edmund Nettey is the Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in October 2020.
Source: Moses Nkrumah /shstrendz.com
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