It’s Rihanna’s latest business endeavor, following her ventures into skincare, makeup, and apparel

Pop sensation Rihanna disrupted the beauty market in 2017 with her revolutionary “Fenty Beauty” cosmetics range. In 2020, she debuted a skincare brand called “Fenty Skin.” After four years, the multimillionaire singer has decided to return to the beauty business.

Rihanna is “keeping it real simple” for the Met Gala this year

She said on Tuesday that her newest project, Fenty Hair, would debut on June 13 of this year, according to ABC News. Using social media, Rihanna shared a promotional video of herself wearing a trench coat and a blonde pixie cut. She tweeted, “@fentyhair is pulling up and it’s time to finally have the hair experience you’ve been waiting for.”

World market for hair care to grow to $107.5 billion

At a time when the worldwide hair care market is predicted to expand by $19.6 billion to $107.5 billion between 2022 and 2027, Rihanna has made the decision to join the trend. The market research firm Technavio claims that as a result of social media advertising, customers’ interest in hair repair products is growing.

Rihanna Unveils Latest Fenty x Puma Collection- Get Earth Tone Shoes for Men, Women, and Children

‘Forbes’ has reported that the pop star will increase expenditure on Facebook, Instagram, and TikTok ads and concentrate on using social media for advertising, citing data from Sensor Tower.

What was said by Rihanna?

It's Rihanna's latest business endeavor, following her ventures into skincare, makeup, and apparelIt's Rihanna's latest business endeavor, following her ventures into skincare, makeup, and apparel

You can see how important changing my hair is to me in this Instagram picture by Rihanna. I am launching a versatile range of products for any hair want because I have practically every texture, color, and length, from weaves to braids to natural hair. any product is made to strengthen and restore all sorts of hair, which is something that we really need.”

Officially, “Diamonds” by Rihanna is a Diamond-Certified Record

Thousands of people have already followed Rihanna’s official Fenty Hair Instagram page, where she encouraged her admirers to experiment with their hair without worrying about breaking it. The pop sensation published a preview on the Fenty Beauty page where she may be seen sporting a blonde pixie-mullet crop.

FAQs:

How is the anticipated growth of the global hair care market?

The global hair care industry is projected to increase by $19.6 billion to $107.5 billion between 2022 and 2027, according to market research firm Technavio.

When did Rihanna first make her debut in the world of cosmetics?

In 2017, pop sensation Rihanna made her debut in the beauty business with her ground-breaking ‘Fenty Beauty’ cosmetics collection. In 2020, she debuted her skincare line, “Fenty Skin.”

Leave a Comment